Fans were surprised when Kylian Mbappe was no longer the star with PSG’s best shirt sales this season, even though Lionel Messi had left.

RTLSport journalist Abdellah Boulma has just reported that Lee Kang-In is the leading player in PSG jersey sales this season. The Korean star moved to the Parc des Princes team from Mallorca last summer for 22 million Euros.

Kang-In did not play much under coach Luis Enrique. He has only appeared 3 times in all competitions, has no goals or assists yet but is showing great commercial value for PSG.

The fact that Kang-in sells the most jerseys makes fans surprised because Kylian Mbappe is one of the biggest superstars in world football. The France captain ranked 9th in SportsPro Media’s top 50 athletes with the highest market value .

Kang-in is highly anticipated by Korean fans. Photo: Getty.

Kang-In’s shirt sales may stem from support from the Asian fan community. The young Korean player is considered a star who is expected to follow in the footsteps of Tottenham’s Son Heung-Min to conquer Europe. Korea is a potential and affordable market for genuine products. Previously, when Man City came to this country for a friendly match, they also recorded a sharp increase in shirt sales compared to the same period last year.

The midfielder impressed at Mallorca last season with 6 goals and 7 assists in 39 matches in all competitions.

Previously, French sports marketing director Virgile Caillet stated that Messi’s departure could cause PSG to be severely affected in shirt sales, estimated to decrease by about 10%.