While Ryan Reynolds’ ‘Deadpool & Wolverine’ continues to ‘make waves’ at the box office, ‘It Ends With Us’ starring Blake Lively was released on August 9. This causes the two works to ‘clash’ at the theater.
According to Deadline , Ryan Reynolds and Blake Lively will face each other at the box office this weekend even though their two films are not in the same genre and are aimed at different audiences.
Blake Lively stars in It Ends With Us , an adaptation of Colleen Hoover’s novel of the same name. The film is directed by Justin Baldoni, who also plays the male lead. Deadline reports that It Ends With Us is expected to gross between $23 million and over $30 million in its opening weekend at the North American box office, which is considered an impressive achievement for a film about women.
Looking back at the opening performances of Blake Lively’s films, this number is quite positive. Even though the initial revenue of It Ends With Us is about 23 million USD, this work is still ranked third in the list of films with the highest opening revenue of the actress 𝐛𝐨𝐫𝐧 in 1987. The above figure is only behind the achievement of 53.1 million USD of Green Lantern (co-starring Ryan Reynolds) and 23.8 million USD of The Town (co-starring Ben Affleck).
However, pre-sales suggest It Ends With Us could earn more than $30 million, fueled by the fan base of the original author. Colleen Hoover is a “phenomenon” in the book space, attracting more than 2 billion views with related hashtags on TikTok and has sold more than 25 million books in the US.
It Ends With Us follows Lily Bloom (Blake Lively), a woman who overcomes a traumatic 𝘤𝘩𝘪𝘭𝘥hood to start a new life in Boston (USA) and pursue her lifelong dream. By chance, she meets charming doctor Ryle Kincaid (Justin Baldoni) and the two develop a deep connection. But as they fall deeply in love, Lily begins to discover aspects of Ryle that remind her of her parents’ relationship. And then, when Lily’s first love Atlas Corrigan (Brandon Sklenar) suddenly returns, her relationship with Ryle is turned upside down…
While Blake Lively’s It Ends With Us explores women’s lives and targets a female audience, the superhero blockbuster Deadpool & Wolverine starring Ryan Reynolds attracts a wider audience. In its third week on the big screen, the Marvel blockbuster is expected to continue to lead the box office with a revenue of about $50 million, down 48% compared to before. The work directed by Shawn Levy has become the second film in 2024 to surpass the $400 million mark at the North American box office after Inside Out 2. The work recently reached $407.6 million after 11 days of release, while Barbie took 14 days and Inside Out 2 took 13 days to reach the same revenue.
