In a significant move that may reverberate through the fashion and business worlds, Kim Kardashian has announced a groundbreaking partnership between her shapewear brand, Skims, and sports giant Nike. Set to launch in Spring 2025, this collaboration will feature a range of activewear, accessories, and footwear specifically designed for women, with a global rollout planned for 2026. The partnership is expected to enhance the already substantial valuation of Skims, currently pegged at $4 billion, and could elevate Kardashian’s fortune beyond her estimated worth of $1.7 billion.

The announcement has already had a notable impact on the stock market, with Nike shares rising 5.5%, making it the top performer in the Dow Jones on the day of the news. This surge underscores the influence Kardashian commands in the business landscape, particularly as she holds a 35% stake in Skims, which has been a significant contributor to her wealth.

However, the timing of this collaboration raises eyebrows, particularly regarding her ex-husband Kanye West. In 2022, Adidas severed ties with West due to controversies surrounding him, leading to a staggering loss of $1.3 billion for the brand and contributing to West’s fall from billionaire status. While West claims to have regained a $2 billion fortune, his recent controversies threaten his career, further contrasting his struggles with Kardashian’s flourishing business trajectory.

As Kardashian continues to distance herself from past drama, this partnership with Nike stands as a testament to her business acumen and resilience. The collaboration not only showcases her ability to navigate the industry but also serves as a subtle reminder of her ex-husband’s decline. As Skims prepares to expand into new markets, the question remains: will this partnership propel the brand to new heights, and how will West respond to this latest development in their intertwined legacies?