Hollywood

“I threw everything into it”: James Cameron Bet Everything on His $2.9B Magnum Opus To Make It Cool, Claimed It Wasn’t a Smart Approach

James Cameron is one of the most successful and influential filmmakers of all time. He is known for his groundbreaking use of special effects, his epic stories, and his ability to create films that appeal to a wide audience.

James Cameron

His career in filmmaking has been marked by innovation, ambition, and a relentless pursuit of perfection. He has shown that he is not just a director but a true visionary who pushes the boundaries of technology and storytelling. In an interview with GQ, the acclaimed filmmaker sat down to talk about how he approached making one of his career’s best movies which made a staggering $2.9 billion in the market.

James Cameron Talked about his Magnum Opus Movie Which Earned $2.9B at the Box Office

When it comes to blockbuster directors few are bigger than James Cameron, whose films have grossed more than $6 billion at the worldwide box office. One of his best movies is Avatar.

Avatar, released in 2009, was a project of immense ambition. It was Cameron’s dream to create a visually stunning and immersive world on the fictional planet of Pandora, inhabited by the Na’vi, a humanoid alien species.

However, what many may not know is that the film’s director, James Cameron himself, has publicly criticized the approach he took in making the film, referring to it as “not a smart approach.”

A still from Avatar

In an interview with GQ, the director said:

I wrote ‘Avatar’ which was a kitchen sink approach. It was not a smart approach. I just threw everything into it that I thought would be cool.”

The first Avatar cost nearly $250 million to produce, and Cameron says GQ that in order for the second film to turn a profit it would “have to be the third or fourth highest grossing film in history. That’s your threshold. That’s your break even.”

Despite all the challenges, Avatar was a critical and commercial success, and it remains one of the highest-grossing films of all time.

Why It Took 13 Years for Avatar: The Way of Water to Follow the Original Avatar?

James Cameron’s Avatar revolutionized the world of filmmaking when it was released in 2009, setting new standards for visual effects and 3D technology. However, fans had to wait over a decade for Avatar 2 to hit the screens.

One of the primary reasons for the extended development of Avatar 2 was James Cameron’s ambitious vision for the sequel. The director wanted to explore new areas of Pandora and its ecosystems, promising a richer and more expansive experience for viewers.

Avatar: The Way of Water

It sounds kind of nuts, the process. I mean, if Avatar hadn’t made so much damn money, we’d never do this – because it’s kind of crazy,” he said to EW.

The COVID-19 pandemic has also contributed to the delays in Avatar 2. The pandemic caused filming to be shut down for several months, and it has also made it more difficult to work on the film’s visual effects.

In a conversation with California governor Arnold Schwarzenegger (Via Variety), Cameron said that “COVID hit us like it hit everybody,” resulting in four and a half months of lost production time and a one-year release date delay.

A still from

Avatar: The Way of Water

Cameron’s plan for the Avatar franchise extends beyond just one sequel. He announced plans for multiple Avatar films, each exploring different aspects of Pandora and the Na’vi culture. This approach added further complexity to the development process, as the team had to plan and coordinate the production of multiple films simultaneously carefully.

While the long wait for Avatar 2 tested the patience of fans, it’s evident that James Cameron and his team were committed to delivering a sequel that would meet and exceed the high standards set by the original film. The film made $2.3 billion at the box office.

Stream the Avatar franchise on Disney+

Source: GQ

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