ROB Kardashian appears to have quietly shut down two of his business ventures after trying to follow in the entrepreneurial footsteps of his mom Kris Jenner and his famous sisters.
The father-of-one, who has hidden away from the spotlight in recent years, now seems to have taken a step back from being a businessman.
Rob Kardashian attends the Sky Beach Club at the Tropicana Las Vegas in 2016Credit: Getty
Rob Kardashian launched his hot sauce with Kris Jenner four years agoCredit: Instagram/robkardashianofficial
He co-founded the Grandeza hot sauce brand with mom Kris in 2020, and bottles were available online and in 7-Eleven stores.
“So delicious, I’ll be putting it on everything,” Kris shared on Instagram at the time.
However, The U.S. Sun can reveal the website is now defunct, and the social media channels for the product have not been updated in months.
Amazon also has the product listed as unavailable.
Some customers complained of missing orders before Rob appeared to have pulled the plug, with one writing on Instagram, “Is anyone else having issues with your order? I’ve tried all ways to get ahold of someone but none of their contact options work.”
The customer added it was their second time trying to order, and claimed they’d already “lost money” on the first after it never showed up.
Another customer wrote on the page: “Did you guys go out of business? I placed an order weeks ago because we love this hot sauce.
“I haven’t received any update on my order. My emails to both support emails are being returned and the phone number is also out of service?”
The U.S. Sun has reached out to Rob’s rep for comment but did not hear back.
The sauce was all-natural and organic, gluten and GMO free, and vegan-friendly, according to the official website.
A description previously read: “Created by an award-winning chef, Grandeza hot sauce combines light tangy flavors with a touch of spice.
“Great for balancing rich meals or to simply add another dimension of flavor.”
The business was also a partnership with fashion designer Nick Tershay, and The U.S. Sun can confirm his Grandeza trademark was abandoned months ago, according to a filing.
TOTALLY DEAD
Rob also launched a streetwear line, Halfway Dead, in 2018.
The brand was a collaboration with Nicky Diamonds, creator and designer of the clothing brand Diamond Supply Co., per PEOPLE.
But anyone who visits the website is now met with a message that reads: “This domain points to Shopify but isn’t configured properly.”
There are no items listed for sale from Halfway Dead on the Diamond Supply Co’s site, while Halfway Dead, LLC, listed in California, is now suspended, according to business details.
The U.S. Sun could not confirm an LLC listed for Rob’s hot sauce brand.
His first venture, sock business Arthur George, has also not updated its Instagram since 2020, but still appears to have an active web store.
Two years earlier, Rob footed half of the company to mom Kris as he revealed in court documents that he was in $300,000 of debt amid his legal disputes with his ex, Blac Chyna.
“When the business was struggling, my mother infused it with capital to keep it afloat and from her infusion gained a 50 percent share in the company,” he stated.
“Previously, the line’s success was in large part due to my regular posting and general promotion on social media.”
He explained, “Angela’s [Blac Chyna’s] request for a restraining order against me includes various prohibitions on what I could post online.
“In order to avoid any potential future issues, I nearly eliminated my social media presence.”
RECLUSIVE LIFE
He added in the court documents that he no longer owned his own home and that he was struggling to pay his $20,000-a-month 𝘤𝘩𝘪𝘭𝘥 support payments.
Although their legal issues were later resolved, he does not appear to have put much effort into reviving Arthur George.
Rob has struggled to become as successful as his sisters, as he doesn’t like fame and is rarely seen in public.
He chose to step away from Keeping Up With The Kardashians after season 13, and has only returned to the family’s new Hulu series for the odd cameo.
Rob has also mostly stayed off social media, although his sister Khloe Kardashian sometimes gives fans a glimpse of him and his eight-year-old daughter, Dream, with ex Chyna.
He’s been honest in the past about his weight issues but is said to have secretly gotten back in shape in recent years.
During Season 8 of KUWTK, Rob admitted, “I have never felt so down and depressed in my life.
“Like, I’m trying to be in the fashion industry and I am not going to be taken seriously when I am 50 pounds overweight.
‘It’s embarrassing to the family.”
Some years ago, Rob also revealed on the show that he finds it hard to connect with his family who are now multi-millionaires with several different businesses ranging from clothing and beauty to cleaning products.
He said, “It really bothers me when my mom and my sisters gang up on me. It doesn’t really motivate me.
“I understand they want me to be motivated. Of course, I want to be motivated, but it does push me away.
“It’s, like, the same cycle over and over. I just don’t really express how I am feeling and then we just stop talking for months.”
Rob Kardashian’s clothing line, Halfway Dead, was slammed for selling masks during the coronavirus pandemicCredit: Instagram
The star presented his Arthur George Socks Collection at Neiman Marcus Bal Harbour in 2012 in Miami Beach, FloridaCredit: Getty
Rob Kardashian is now focused on raising his daughter, eight-year-old DreamCredit: krisjenner/Instagram
