Addison Rae’s meteoric rise from TikTok sensation to a $25 million empire is a testament to her savvy business acumen and the power of social media. With a staggering 88.5 million followers on TikTok, Rae has transformed her viral dance videos into a lucrative career, earning an estimated $8.5 million in 2022 alone from social media deals. Brands are eager to collaborate with her, reportedly paying around $88,000 per sponsored Instagram post, a figure that soared to $219,000 at the height of her popularity.
In addition to her social media success, Rae made her film debut in Netflix’s “He’s All That” in 2021, which, despite mixed reviews, topped streaming charts. This role opened the door to a multi-film deal with Netflix, earning her a six-figure salary per project. Rae is now set to star alongside Hollywood heavyweights like Ryan Reynolds and Jason Momoa in the upcoming film “Animal Friends,” signaling her ascent into the upper echelons of the entertainment industry.
Musically, Rae has also made waves with her debut single “Obsessed,” which garnered over 59 million streams on Spotify, while her 2024 track “Diet Pepsi” achieved Billboard Hot 100 success and earned gold certification. With record label royalties estimated between 20 to 25%, she stands to earn between $1 million and $11.25 million from her music sales.
Rae’s influence extends beyond entertainment; she has partnered with major brands such as Reebok, L’Oreal, and Mark Jacobs, with a single campaign generating a remarkable $4.26 million in media impact value. Capitalizing on her celebrity status, she co-founded Item Beauty, a clean cosmetics line targeting Gen Z, and launched the AF Collection, a fragrance line projected to achieve $14 million in retail sales.
As her net worth skyrockets from $15 million in 2023 to an anticipated $25 million in 2025, Addison Rae exemplifies the modern celebrity, adeptly leveraging her social media influence to build a thriving business empire. At just 24 years old, she shows no signs of slowing down, proving that the world of fame is ripe for those who can innovate and adapt.
