News

This 28-year-old woman revived the black cake that had vanished globally and established a brand.

Lara Adekoya, a 28-year old Black woman entrepreneur from Los Angeles, launched Fleurs et Sel, a cookie company last year after being laid off from her job due to the pandemic. Now just one year later, her cookies are some of the most sought-after by Hollywood stars and clients from all over the world.

Lara worked at Nordstrom at the Grove as a salesperson for designer shoes since 2015. She had a successful career and became one of the best employees at Nordstrom. However, like many people, Lara was one of those who had to realign her goals due to the pandemic.

When she was furloughed from her job, she realized her passion for baking. She started baking sea salt chocolate chip cookies as a hobby and shares it on social media. She sends cookies to her friends and loyal customers from Nordstrom as a way to reconnect and make things a bit sweeter during quarantine.

Eventually, she decided to turn it into a business. Little did she know that the connections she had made in her previous job would help leverage her business. Some of her previous clients were the first to buy cookies and even helped in promoting the brand further.

Celebrities like Issa Rae, Jennifer Love Hewitt, Jenna Dewan, Lena Waithe, and Melissa Benoist were just some who showed love for her cookies. She has also catered to major studios such as Netflix, Amazon Studios, A24, and the Oprah Winfrey Network.

“I’m customer-obsessed and social media-driven, and I use those s𝓀𝒾𝓁𝓁s to create community through my cookies,” Lara told Good Morning America. “I hope that my voice transcends communities and transcends different cultural groups so people know that we, as young Black women, we are capable of doing so many things.”

Currently, Fleurs et Sel cookies come in several signature flavors and are sold online and in pop-up shops. She was once invited to a pop-up event in the Grove alongside other luxury brands and her cookies sold out in just 2 hours. Lara plans to expand her business and open a small storefront and bakeshop.

“I’m a multicultural woman, and look at what I’m doing — and especially during this time, with all of these cultural and social movements, it is so amazing to have this much support and this diverse of an audience,” she said. “Everyone’s here for the cookies, but also to share in community.”

Related Posts

At 90, Marla Gibbs Looks Back on Career as a Sitcom Queen — “My Romance With the People Is That I’m One of Them”

The TV legend reflects on her groundbreaking career, the secret to her peerless comedic timing and why she didn’t quit her job at United Airlines until season three…

How The World’s Richest People Secretly Travel

In a world where luxury knows no bounds, the private jets owned by the wealthiest billionaires serve as a testament to opulence and extravagance. For these elite individuals,…

Simone Manuel: Breaking Myths and Making History

“I think it’s pretty cool that someone else can see me and realize, ‘hey, this is something I can try, this is something I can be good at.’”…

Top 20 Richest People In The World (2024)

As we step into 2024, the landscape of wealth continues to shift, revealing a staggering concentration of riches among the world’s elite. The top 20 richest individuals have…

Inside Mark Zuckerberg’s New Secret Bunker

Mark Zuckerberg, the CEO of Meta, has captivated public attention with the construction of a $260 million doomsday bunker in his expansive Hawaiian estate. Nestled in the lush…

Donald Trump’s Family Is Richer Than You Think

Donald Trump’s family wealth is more expansive than many realize, with estimates suggesting a staggering collective fortune exceeding $8.6 billion. According to Forbes, Donald Trump himself boasts a…

Leave a Reply

Your email address will not be published. Required fields are marked *